NEW JERSEY, USARESTAURANT & HOSPITALITY
House of Bombay
Bombay character. A New Jersey table.
A connected identity, menu and takeaway experience for the Edison restaurant.
Brand strategyRestaurant identityMenus & packaging
✳ BRANDING & PACKAGING DESIGN · USA & CANADA
YOUR BRAND.THEIR FIRSTCHOICE.
Distinctive design. Clear business thinking. We build brands, packaging and communication for teams in the US and Canada — from the first strategic question to the finished experience.
▶ Watch our work in motionBrand teams & agency partners. A new introduction or the next conversation.
10 YEARS IN FLIGHT42 COUNTRIES REACHEDSTRATEGY. DESIGN.
EXECUTION. GROWTH.
EXECUTION. GROWTH.
US SPOTLIGHT / NEW JERSEY↗
RESTAURANTS. PRODUCTS. BRANDS.SCROLL TO EXPLORE ↓
COMPANY.
CleverTap●
AyurPrana
BABÉLABORATORIOS
HOUSE OFBOMBAY · NEW JERSEY
little rituals
OUR CREDENTIALS A LITTLE LESS SCROLL. A LITTLE MORE PLAY.IDEAS WITH
IDEAS WITH
A LIFE OF THEIR OWN.
Brand stories. Product details. The experience around them.
See the work move from an idea into the world.
01:52 / DESIGN, BEYOND THE STILL.
FOR US & CANADIAN TEAMSWHAT’S YOUR
WHAT’S YOUR
NEXT MOVE?
A restaurant opening. A new product. A brand ready for more.
Start with the change you want to make.
01
Launching a product or range
Build one master pack and a direction for the SKUs to follow.
02Refreshing your brand
Connect your positioning, visual identity and product story.
03Opening or refreshing a restaurant
Bring your identity, menu and takeaway experience together.
04Getting your message together
Give campaigns, content, retail and digital the same direction.
01 THE WORKUS EXPERIENCE. GLOBAL RANGE.
IDEAS MADE
TANGIBLE.
A New Jersey restaurant. A Las Vegas technology event.
Consumer brands, places and ideas with a purpose.
Find the experience that connects with your next move.
37 projects.9 sectors. One connected studio.
Showing 13 of 37 projects
EXPLORE THE FULL PORTFOLIOSTRATEGY · BRANDING · PACKAGING · DIGITAL
24 more projects to explore.
YOUR NEXT PROJECT STARTS WITH A CONVERSATION.Seen a direction
Request a discovery call Seen a direction
for your brand?
Bring us your opening, launch or refresh.
We’ll help define the right scope and next steps.
02 SERVICES & INVESTMENTTHREE PILLARS. ONE CONNECTED PARTNER.
BUILT AROUND
YOUR BUSINESS.
Choose a focused project or a connected scope.
Strategy, packaging and communication
built around your next business move.
DESIGN. STRUCTURE. FOLLOW-THROUGH.
From a master design to a better customer experience, with sampling and supplier coordination scoped around your product.
Packaging / 01↗
Master Design & Range Rollout
US$2,500–5,000/ project
One agreed master packaging design. A clear system for the range that follows.
One master design. SKU variants and physical sample costs are additional.
- Product, audience, sales-channel and manufacturing brief
- Master design, information hierarchy and shelf mock-ups
- Online readability review and artwork on approved dielines
- Initial sampling coordination
Scope details+
SKU variants, size adaptations and seasonal designs are quoted separately. Physical samples, tooling and manufacturing are additional; ongoing production coordination is a separate scope.
Packaging / 02↗
Structure & Customer Experience
Project quote
Get the format, materials, opening and use right for the product and its price.
- Pack format, materials and internal layout
- Opening, closing, dispensing and storage considerations
- Assembly, durability and shipping requirements
- Prototype coordination and agreed vendor specifications
Scope details+
Retail packs, gift boxes and PR-kit concepts. Scope depends on complexity and prototype rounds. Specialist engineering and testing are separately scoped. Available alongside your existing graphics team.
Packaging / 03↗
Production & Vendor Coordination
US$1,000–2,000/ month
For brands sourcing or manufacturing in India. Keep the approved pack connected to what gets produced.
- Your vendor or selected supplier partners
- Quotes, samples, artwork versions and approval tracking
- Production, delivery and corrective-action follow-ups
- Packaging-stock and reorder alerts using shared data
Scope details+
Supplier count and production activity are agreed upfront. This is a coordination service; tooling, manufacturing and freight are additional.
Packaging / 04↗
Cost & Experience Improvement
US$1,000–2,500/ project
A practical review of an agreed range, from shelf clarity to cost, damage and customer feedback.
- Existing-pack and customer-feedback review
- Protection, opening, usability and range navigation
- Packaging, packing and freight-cost comparison
- Prioritized actions and stock-changeover roadmap
Scope details+
An audit and action plan for the agreed range. Redesign and rollout are quoted separately.
A CLEAR STARTING POINT
Indicative USD planning ranges. Your proposal confirms the scope, fees and timeline. Physical samples, tooling, production, freight, testing, compliance review, media and applicable taxes are additional.
DESIGN FOR US BRANDS / EXPLORE THE SCOPETHE RIGHT THINKING.
THE RIGHT THINKING.
THE RIGHT NEXT STEP.
A launch, a refresh or a new opening. Explore how we connect your business priorities to the work.
03 WAYS TO WORK TOGETHERA DEFINED PROJECT OR AN ONGOING PARTNERSHIP.
START WITH A PROJECT.
KEEP THE CONNECTION.
Need support beyond a single launch?
Choose the monthly arrangement
that matches your priorities.
Marketing
programme
US$1,500–3,000/ month
An agreed monthly mix of content, campaign creative and communication deliverables.
- Content and campaigns that build on each other
- Defined channels, quantities and formats
- Publishing, reporting and review as agreed
Ongoing
Brand Custodian
US$2,500–4,500/ month
Reserved delivery capacity across selected packaging, branding and marketing priorities.
- Director oversight and a named project lead
- Connected creative decisions and execution
- Agreed supplier and production follow-up, where relevant
THE PROPOSAL DEFINES THE PARTNERSHIP
Deliverables and capacity, active projects and SKUs, supplier coverage, approvals, reporting and turnaround expectations. Monthly fees cover the selected services and reserved capacity agreed in your proposal.
ONE SKU. ONE BRAND ISSUE. ONE CAMPAIGN.
START WITH A SCOPE.BUILD WITH INTENT.
04 THE WAY WE WORKFROM THE FIRST QUESTION TO THE FINAL FILE.
FROM INSIGHT
TO INTEGRATION.
Clear outputs. Named owners. Agreed approvals.
Three consolidated revision rounds per selected
design direction, with scope agreed upfront.
01
Decode
Product, audience, channels, MOQ, target cost and manufacturing needs.
02
Define
Agreed outputs, owners, inputs and approval stages.
03
Design
The master design and messaging, with consolidated revision rounds.
04
Develop
Artwork, specifications, samples and approval tracking, as scoped.
05
Deliver
Handover, rollout or agreed production and vendor follow-up.
CLEAR SCOPE.MEASURABLE PROGRESS.
05 / IN OUR CLIENTS’ WORDSGOOD WORK.
GOOD WORK.
BETTER TOGETHER.
Different businesses. Different briefs.
A shared belief in understanding the business
and doing the details well.
She excels at understanding the business which makes her team deliver the best-in-class results.
Vikas AgarwalJoint Managing DirectorSisco Research Laboratories
The entire work flow for ideation to execution was seamless and for us at Encubay, she and her firm is a constant as we continue to grow.
Deeksha AhujaCo-founderEncubay
I would like to thank Akanksha for understanding the project requirements & providing cutting-edge designs on time.
Rajasekhar ReddyVCF / Tata Trusts — HyderabadVijayavahini Charitable Foundation
DESIGN INTELLIGENCE. BUSINESS THINKING.
CREATIVE INSTINCT.
COMMERCIAL
CLARITY.
We ask what needs to change in the business before we draw the first line. Positioning, identity, packaging and communication work as one — from shelf to screen.
Led by Akanksha Sureka and Rahul Mittal, our Mumbai studio brings creative judgment and business thinking to the same table. When packaging involves production in India, sampling and supplier coordination can form part of the agreed scope.
EST. 2016MUMBAI ↔ US & CANADA
Meet the people behind FED US & CANADA / LET’S CONNECTA GOOD FIT
A GOOD FIT
STARTS WITH
A CONVERSATION.
A new introduction or a follow-up to our email.
A brand challenge or an agency partnership.
Let’s understand what you have in mind.
ON INSTAGRAM / OUTSIDE THE ARTBOARDFROM THE
FROM THE
STUDIO.
Work in motion. Details worth noticing.
A little of the thinking behind what we make.
RECENT REELS
BEFORE
WE TALK.
Do you work with restaurants and hospitality brands?+
Yes. House of Bombay in New Jersey and Loyka show our work across restaurant identity, menus, packaging and brand applications. We can scope a new opening or a refresh around your specific needs.
Can we start with one SKU or one brand issue?+
Yes. Start with one SKU, one brand issue or one campaign. We agree the outputs, inputs, owners and approval stages, then expand through an agreed quote when you need more.
What does the master packaging fee cover?+
One agreed master design, information hierarchy, shelf mock-ups, online readability review, production artwork on approved dielines and initial sampling coordination. SKU variants, size adaptations, seasonal designs and ongoing production coordination are quoted separately. Physical sample costs are additional.
Can you coordinate with our suppliers in India?+
Yes. We work with your vendor or selected supplier partners to track quotes, samples, approvals, artwork versions, production, delivery and corrective actions. Supplier count and production activity are agreed upfront. Tooling, manufacturing and freight costs are additional.
Can we keep our existing design or media team?+
Yes. Structure and customer-experience work can sit alongside your existing graphics team. Campaign creative can be coordinated with your media team; media buying and ad spend are separately scoped.
How are monthly partnerships scoped?+
A marketing programme defines the channels, quantities and formats of the monthly content and campaign mix. The Brand Custodian arrangement reserves capacity across selected packaging, brand and marketing priorities, with director oversight and a named lead. The proposal defines active projects, supplier coverage, meetings, turnaround expectations and additional-work charges.
What happens after I request a call or meeting?+
We review your project and follow up by email to agree a time. For an in-person meeting in the US or Canada, we also confirm travel availability and location. Your proposal sets out deliverables, pricing, timeline and three consolidated revision rounds per selected design direction. Your call is confirmed when you receive an invitation.
06 YOUR NEXT MOVELET’S
LET’S
TAKE
FLIGHT.
A brief to share. An idea to explore.
A call or a meeting to arrange.
PREFER A DIRECT HELLO?rahul@flyingelephantdesigns.com
INDEPENDENT THINKING. CONNECTED WORKING.
Book a call with FED.
Share your brief and preferred date. We’ll agree a time to talk.