Restaurant brand direction
A clear identity rooted in the concept, audience and intended guest experience.
MORE THAN A MEAL.
A PLACE TO REMEMBER.
Restaurant branding for US hospitality teams, connecting the idea behind the food with the identity, menu and takeaway experience.
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START WITH
WHAT NEEDS TO CHANGE.
An opening or a refresh brings many decisions at once. The name on the door, the menu in a guest’s hand and the bag they take home need to feel like parts of the same restaurant.
We begin with the concept, audience and character of the place. From there, we define the brand direction and the touchpoints that matter to your opening. House of Bombay in Edison, New Jersey shows this thinking across restaurant identity, menu communication and packaging.
We work from Mumbai with US and Canadian teams through agreed review stages, shared files and scheduled conversations across time zones.
THE SCOPE / BUILT AROUND YOUR BRIEFFROM THE IDEA
FROM THE IDEA
TO THE DETAILS.
Identity & graphic system
Logo, color, typography, illustration and visual language within the agreed deliverables.
Menu & tabletop
Menu systems and selected tabletop communication with clear information hierarchy.
Takeaway & launch touchpoints
Packaging, signage direction, staff or digital applications selected around the project scope.
SEE THE THINKING
TAKE SHAPE.
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Have you worked on a restaurant in the USA?+
Yes. House of Bombay in Edison, New Jersey is a documented US project covering strategy, restaurant branding and packaging. The portfolio page shows the identity, menu and takeaway applications.
Can you help with a refresh rather than a new opening?+
Yes. We can focus on the specific identity, menu, packaging or communication issues you want to improve. Existing assets and touchpoints are reviewed before the scope is agreed.
US & CANADA / A CONVERSATION FIRST
Book a call with FED LET’S TALK ABOUT YOUR NEXT MOVE.
Share your priorities. We’ll review the brief and agree a time to talk.