GLOBAL PORTFOLIO / INNOVATION & SOCIAL IMPACT

Social Alpha

A complex issue. An accessible story.

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THE SCOPE

Social communication · Campaign design

Social contentCampaign designInformation hierarchy

A social communication system for Social Alpha, using an orange graphic world, a clear typographic hierarchy and focused visual narratives. The work translates themes such as food loss and environmental issues into a connected series of digital posts.

Social Alpha orange food-loss awareness communication on mobile and social posts
01 / 02Social Alpha orange food-loss awareness communication on mobile and social posts
Social Alpha coordinated environmental and food-system awareness content
02 / 02Social Alpha coordinated environmental and food-system awareness content
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