A baby and family care system connecting pastel category colors, hand-drawn characters and a consistent packaging hierarchy. The identity extends from individual products to the full care range.
01 / 09Little Rituals pastel care packaging range02 / 09Little Rituals care products in family lifestyle photography03 / 09Little Rituals packaging illustration and product details04 / 09Little Rituals illustrated brand identity and care-product applications05 / 09Little Rituals product packaging and coordinated brand presentation06 / 09Little Rituals identity and outdoor care-product advertisement07 / 09Little Rituals complete pastel product range and lotion packaging08 / 09Little Rituals bath, skin and baby-care product photography09 / 09Little Rituals brand guidelines and illustrated character system
