INDEPENDENT STUDIO. GLOBAL THINKING.BASED IN MUMBAI ↔ WORKING WITH US & CANADIAN TEAMS
GLOBAL PORTFOLIO / TEA & BEVERAGE

Cup-Ji

A cup of personality.

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THE SCOPE

Packaging design

Packaging designFlavor rangesGifting formats

A colorful tea packaging family with distinct flavor stories. Cups, cartons and gifting formats use illustration and color to connect the everyday drinking moment with the wider range.

Cup-Ji blue and yellow tea cartons and matching cups
01 / 07Cup-Ji blue and yellow tea cartons and matching cups
Cup-Ji colorful tea packaging and an outdoor tea moment
02 / 07Cup-Ji colorful tea packaging and an outdoor tea moment
Cup-Ji colorful tea cartons arranged across the flavor range
03 / 07Cup-Ji colorful tea cartons arranged across the flavor range
Cup-Ji illustrated tea packaging and flavor variants
04 / 07Cup-Ji illustrated tea packaging and flavor variants
Cup-Ji assorted tea gift box with colorful individual packs
05 / 07Cup-Ji assorted tea gift box with colorful individual packs
Cup-Ji pink illustrated tea gifting package
06 / 07Cup-Ji pink illustrated tea gifting package
Cup-Ji red Kokam tea carton and matching cup
07 / 07Cup-Ji red Kokam tea carton and matching cup
MORE TO EXPLORE / Food & hospitality

DIFFERENT BRIEFS.
CONNECTED THINKING.

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Strategy · Packaging · Social · Campaigns

Green and yellow Banner and Co popped-chip packs with ingredient illustrations
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US & CANADA / A CONVERSATION FIRST

LET’S TALK ABOUT YOUR NEXT MOVE.

Share your priorities. We’ll review the brief and agree a time to talk.

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